France’s attractiveness showed progress in 2017

France’s attractiveness showed progress in 2017

The consulting firm Bain & Company and AmCham France published at the end of November the 18th edition of the AmCham-Bain Barometer, which each year measures “the satisfaction of American investors in France,” that is to say the perception of France by US investors and the attractiveness of life in France for US employees. This study is based on responses from 156 American companies located in France representing more than 70,000 employees and more than €53 billion in revenue across all business segments.
3 out of 4 of US investors have an optimistic view of France’s economic future, believing that the changing economic environment in our country will have a positive impact on their business sector in the coming years.
• More than one out of every two American investors plan to recruit new employees in France in the next 2-3 years (whereas this score was only 21% in 2016).
• For 9 out of 10 respondents, the actions of President Emmanuel Macron facilitate investment and improve the image of France in the United States.

In early December, Business France published the 2017 edition of the Attractiveness Scoreboard of France, produced in partnership with the DG Trésor and the General Commissariat for Territorial Equality, for the 8th consecutive year. This scoreboard measures the attractiveness of France compared to the main European countries by considering the complexity of the attractiveness of an economy through reference to a very large number of determinants (size of the markets, human capital, research and innovation, infrastructure, administrative and financial environment, cost of capital and labor and quality of life). While France’s structural assets maintain and even reinforce their excellence (infrastructure, hourly labor productivity), the report confirms the need to regain ground in a competitive environment and underlines the importance of ongoing reforms.

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